Rafael Medina is the Marketing and Communications Director of Entravision Communications Corporation’s Colorado cluster of Television, Radio, and On-line media properties. In his current position, Rafael is responsible for the Marketing, Promotions and community affairs outreach efforts for Colorado’s leading Spanish language media outlets. Joining Entravision Colorado in 2007, Rafael has been instrumental, and an integral part of a dedicated team of broadcast professionals elevating the success of Entravision’s five Colorado Television stations and four radio stations. Station operations include the flagship radio station, “La Tri-Color” 96.5FM and Colorado’s Univision TV affiliate, Univision Colorado, which continues to deliver more listeners and viewers than their competition regardless of language. In addition, Rafael has produced and coordinated many large scale community events, concerts, and promotions for Entravision. Including Entravision’s signature event, Fiestas Patrias, the official celebration commemorating Mexico’s Independence and Latino culture held at Denver’s Civic Center Park every September. The event has become one of Colorado’s largest one day festivals, and in 2011, broke all previous attendance records with over 100,000 attendees.
Rafael is a broadcast media veteran as well as a military veteran, starting his broadcast career in 1997. After serving state side, and overseas as a Naval Intelligence/Communications Specialist on active duty, Rafael went from intern to producer of Denver’s number one, award winning morning show at Top 40/CHR, KQKS 107.5FM. Continuing to serve as a Staff Non-Commissioned Officer in the Marine Corps Reserve, and less than a month in the radio business, Rafael was asked to “fill-in” on a Friday evening over the Mile High City’s airwaves. After that night in the KS107.5 studios, he never looked back. Rafael earned his place behind the microphone, becoming one of Denver’s few, full time, Latino DJ’s in the English language market at that time. Rafael went on to have his own programs at major market Top 40, Rhythmic Oldies and Bi-Lingual formats. In 2001, Rafael had the privilege to be a Color Analyst for Spanish language station KBNO 1280AM’s Denver Broncos broadcast team; and in 2004, while doing evenings at Jammin’ 92.5FM, Rafael won the Colorado Broadcasters Association’s Award of Excellence for Best Evening Radio Show. In 2011, Rafael was a key player in negotiating a multi-year broadcast agreement between Entravision Communications and the Denver Broncos. During the NFL season, Rafael is the Executive Producer and Color Analyst for the Denver Broncos Spanish language game day broadcasts on KJMN (Jose 92.1FM/1090AM), and sits beside long time Univision Sports anchor, and Broncos play-by-play man, Luis Canela.
Rafael’s passion however, is his community. He is not only an advocate for the advancement of Denver’s Latino community, but is an active participant in engaging and promoting various outreach efforts personally and through his duties as the Community Affairs Director for Entravision. Rafael has an intimate knowledge of what issues impact Colorado’s Latino population and continually seeks out opportunities to give back. Rafael enjoys serving on committees with various non-profit organizations throughout the year, and is currently on the board of the Hispanic Annual Salute Scholarship Foundation.
A first generation American, Rafael is a Denver native with deep Colorado roots going back many generations from his Father’s birthplace of San Pablo, Colorado in the San Luis Valley. His Mother, born in Ciudad Guzman, Jalisco, Mexico, and raised in Guadalajara, arrived in the U.S. at a young age, and is responsible for his and his Sister’s strong Mexican upbringing and values. When not on the road during football season, looking for creative ways to “Tebow”-especially at the opponent’s home stadium-Rafael loves spending as much time as he can with his teenage Daughter, and Son, a freshman at Regis University. Who, instead of taking the short drive up the street to visit Rafael, will send the occasional, “I’m still alive” text message. Having studied at the University of Colorado-Boulder and Regis University, Rafael knows the last thing on his Son’s mind is “hanging out” with Dad.